This animation was created to help parents faced with an awful situation. They have to make a decision about whether to have a post mortem when their baby dies. This animation was designed to try to help them, as much as we could, to make that decision.
Art Direction, Illustration, Animation
We worked with bereaved parents to find the words and messages they felt were most important to help newly bereaved parents make an informed choice. I came up with the idea of a flowing line to show the journey, the pace was slow giving time to absorb the words that also appear on the screen. This is now being shown in many Health Boards in Scotland and other countries.
“Kate was sensitive and compassionate when meeting with bereaved parents and was incredibly intuitive, selecting the right tone, style and feel of the animation.
We have been so impressed with her work”
Out of the Blue