Held in our hearts

This animation was created to help parents faced with an awful situation. They have to make a decision about whether to have a post mortem when their baby dies. This animation was designed to try to help them, as much as we could, to make that decision.  

Client

Sands Lothians

Categories

Art Direction, Illustration, Animation

illustration of a group of people

We worked with bereaved parents to find the words and messages they felt were most important to help newly bereaved parents make an informed choice. I came up with the idea of a flowing line to show the journey, the pace was slow giving time to absorb the words that also appear on the screen. This is now being shown in many Health Boards in Scotland and other countries. 

Sands animation of bulb spinning and lighting up
Animation of hand lifting a baby
illustration of baby shape in blanket with small teddy

“Kate was sensitive and compassionate when meeting with bereaved parents and was incredibly intuitive, selecting the right tone, style and feel of the animation.
We have been so impressed with her work”

illustration of hand cradling a baby and small teddy
Invitation to Sands 'Parent to Parent' launch night concerning stillbirth and loss of child during pregnancy
Invitation cards to promote launch of Sands post mortem authorisation video

Kate George Design
Graphic Design | Illustration | Animation

[email protected]
Call:  07971 377785

Studio 13
Out of the Blue
Edinburgh
EH6 8RG

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